Blue Reef Denim

The lightest washes, with the lowest impact.
Discover the Blue Reef collection; a capsule collection of denim fits crafted from organic cotton. We were able to achieve the perfect light wash with only 7,5 liters of recycled water.
For reference: the average pair of jeans requires 70 liters of water for the same wash.

This means just one pair of Blue Reef jeans saves enough water to enjoy a bath - or grow 1kg of organic oranges.*

*Excluding any washes at home.

Super light denim washes, super low impact.