Kings Of Indigo – Amsterdam Store
Hartenstraat 15, Amsterdam
Right in the heart of Amsterdam, our KOI brand store is more than just a place to try on jeans — it’s where the story of Kings of Indigo comes to life. A denim playground, a repair hub, and a space to connect with sustainable style in real time. Drop by to patch up your favourite pair, discover something new, or just talk selvedge over a coffee — welcome. This is where we bring the KOI philosophy home.
What’s Inside?
Step into a space where indigo runs deep and sustainability isn’t a buzzword – it’s stitched into every seam.
This is the only place where you can try on the full KOI collection IRL, including exclusives, past-season gems, and more!
Need help? We’ve got you!
- Free hemming service on any jeans you buy
- Denim repairs and patch-ups (come scarred, leave strong)
- 1:1 styling sessions if you wanna level up your fit game
Join Our Workshops
We host events, meetups, and make-your-own moments. Think: upcycling workshops, repair days, community hangs, and collabs with local legends.
PS: Follow us on Instagram for updates on the new collection, and workshop announcements.
Meet The Crew
This is the team you’ll meet when you walk through the door—ready with a compliment, a joke, or a cuffing tip (maybe all three).
We’re here to help you find jeans that actually fit, patch up the ones you love, or just chat about why indigo is the best colour (it is).
No pressure, no fuss—just good people who care about clothes, craftsmanship, and making you feel at home in the store.