Blue Friday is our take on Black Friday.Discover selected Kings of Indigo denim and wardrobe essentials at special prices. The same thoughtfully designed pieces, responsible materials and commitment to quality — with an extra discount.

Explore a selection of women’s and men’s clothing, from signature denim jeans to everyday wardrobe essentials. Discover different fits, washes and styles designed to work with what you already own and stay with you beyond the season.

Our approach to making denim doesn’t change for Blue Friday. We prioritise responsible materials, including organic and recycled fibres, alongside considered production processes and durable design. Because a lower price shouldn’t mean compromising on our principles.

Start with the fit that works for you. Whether you prefer straight-leg, relaxed, wide-leg or tapered jeans, explore our denim fits and use the size guide to find your match. A good pair of jeans should feel right from the beginning and become even more yours over time.

Yes, Blue Friday is the Kings of Indigo version of Black Friday. It’s our way of approaching the shopping event with a different perspective: choosing well-made pieces you’ll want to wear again and again, rather than buying simply because something is on sale.

Because what goes into your jeans matters just as much as how they look. Kings of Indigo combines American denim heritage, Japanese attention to detail and responsible craftsmanship to create timeless pieces designed for longevity. Blue Friday is an opportunity to discover that approach at a special price.

Yes. Blue Friday purchases follow our standard return policy. You can return items within 30 days of delivery, provided they are unworn, in their original condition and have their tags attached. Return fees depend on your delivery country.

Yes. Every Kings of Indigo garment comes with our three-year repair warranty, including discounted pieces. Eligible local repair costs can be reimbursed up to €20, subject to our warranty conditions.

Blue Friday offers apply to selected styles rather than necessarily the entire collection. Look for the reduced prices displayed on each product page to see which pieces are included.