Denim Care Tips to Make Your Jeans Last Forever (Washing, Drying, and Storing Like a Pro)

Denim lovers, this one's for you! Whether you’re rocking raw denim or your favourite pair of vintage KOI jeans, proper care is the key to keeping them looking fresh for years to come. 

Here are five essential tips to make your jeans last forever.

1. Wash Less, Wear More
Washing your jeans too often causes fading and weakens fibres. Spot-clean stains and air them out between wears. When it’s time for a wash, use cold water and a mild detergent. Handwashing is even better for preserving the fabric. Trust us—your denim will thank you.

2. Flip 'Em Inside Out
Before washing, turn your jeans inside out to protect their colour and reduce fading. This simple step helps your denim age gracefully while preserving that rich indigo hue. For raw denim, it slows unwanted streak formation.

3. Air Dry, Always
Skip the dryer! High heat can shrink your jeans and break down fibres. Instead, hang them up to air dry—bonus points for drying them in the shade to prevent sun fading. Need a crisp look? Press lightly with an iron inside out.

4. Store Smartly
Fold or hang your jeans in a cool, dry place. Avoid overstuffed drawers to prevent creases and fabric damage. If you’ve got raw denim, hang them to help preserve their shape and minimize wrinkles.

5. Condition with Denim Spray
For a quick refresh without a wash, try a denim conditioning spray. It neutralizes odours, softens fabric, and helps maintain the indigo colour. Plus, it keeps your jeans smelling fresh between wears without compromising their integrity.

Extra KOI Care Tip:
Rotate your jeans! Wearing the same pair daily can stress the fabric and lead to faster wear. Give your denim collection some love by rotating pairs regularly—it’ll extend their life and keep your style fresh.

Wrap-Up:
Caring for your jeans the KOI way means treating them with love and letting them tell your story through every fade and crease. Follow these tips, and your denim will stick with you for years—sustainable style at its finest.

Stay true. Stay blue.
- The KOI Team