Denim Decoded: Your No-Nonsense Guide to KOI Fits

Finding the perfect pair of jeans shouldn't feel like a science experiment. At Kings of Indigo, we break down every fit—from balloon to tapered, straight to flare—so you can find your perfect denim...

The True Cost of Cheap Denim: Why Investing in Quality Matters

Not all denim is created equal. While a cheap pair of jeans might seem like a steal, the true cost goes far beyond the price tag. From fabric quality and durability to sustainability and ethical pr...

Denim Care Tips to Make Your Jeans Last Forever (Washing, Drying, and Storing Like a Pro)

Learn how to make your favourite KOI jeans last longer with these essential denim care tips. From washing and storing techniques to refreshing your denim with a conditioning spray, these simple ste...

Kings Of Indigo AW24 preview: GOTS & GRS certified!

We are proud to share our recent achievement of Global Organic Textile Standard (GOTS) and Global Recycled Standard (GRS) certifications, from AW24 production and onwards. This dual recognition un...

Our 2022 CSR Report is here

At Kings of Indigo, we believe that clothing should commit to creating high-quality, timeless garments that are well made in the broadest sense. As we proudly present our 2022 CSR (Corporate Socia...