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THE NEW ERA OF STRETCH

Built for What's Next

Sustainable in every way

Natural Stretch

Our next step toward denim that feels as good as it does right. By engineering flexibility directly into the yarn, we've created denim that moves with you without relying on synthetic fibres. The result: authentic denim comfort, made from natural materials, and designed with circularity in mind. At King's of Indigo, we stretch — without plastic.

It is built through structure, through construction, and through the way the yarn behaves over time.

At Kings of Indigo, we stand for style that moves with you, without compromising the planet.

15-20% stretch. Zero compromise.

No elastane. No plastic.

Made for circularity.

Up to 700,000 fewer microfibres per wash.