Care guide

Love it even longer

By treating your garments well, you can love them longer. But there might come a time when something needs fixing or doesn’t suit your style any longer. We want to encourage you to not throw away or replace your garment. Instead, get inspired by our motto to reduce, reuse and recycle.

Golden rules to keep your jeans always in good conditions

We're committed to crafting the highest quality clothing, with the lowest environmental impact. By giving them the care they deserve, you ensure they stand the test of time. Plus, you'll be doing your part for the environment – it's a win-win!

1

Wash less

Wash as little as possible to reduce wear and tear from friction and maintain that fresh colour. Consider using an eco-friendly clothing refresher spray in-between washes.

2

Sort by colour

Sort your laundry by colour - carefully! - to keep your crisp white t-shirts white instead of unwanted pink or greyish. Same for any other shades of course.

3

Low temperature

Opt for washing at low temperatures, ideally around 30 degrees, unless the care label specifies otherwise.

4

Discrete detergent

Overusing cleaning products leads to a buildup that can create an invisible film, trapping dirt and hard water minerals. This buildup can result in clothes looking dingy or faded over time.

5

Skip the tumble

Skip the tumble dryer; instead, give your garments a breath of fresh air by hanging them (outside, if possible). Better for your clothes and your wallet.

6

Care for the label

Always consult the care label for the best results!

Know more about our Autumn Winter 26 fabrics

Earth-Dyed Denim

Tones shaped landscapes. Depth inspired by nature. This denim is colored using low-impact methods, resulting in earthy hues with character and soul. It softens and ages beautifully, telling your story with every wear. Denim that lives, moves, and grows with you.

HOW TO CARE THIS DENIM

Dyed using a lower-impact dyeing process to create rich, earthy tones inspired by nature.

Washing
→ Turn the garment inside out before washing
→ Wash at a maximum of 30°C on a gentle cycle or wash in cold water
→ Wash separately or with similar dark colors, especially during the first few washes, as some color transfer may occur
→ Use a mild liquid detergent
→ Do not use bleach or fabric softener
→ Do not overload the washing machine to minimize friction and help preserve the color
Drying
→ Do not tumble dry, as high heat may cause fading and shrinkage
→ Air dry the garment by hanging it or laying it flat, away from direct sunlight
→ Reshape the garment while damp, if needed
Ironing
→ Iron inside out on a low to medium heat setting
→ Steam can be used to remove wrinkles while helping to protect the fabric's finish

JOAN TURNUP | SUSE RINSE - Kings Of Indigo

ROY SELVAGE | CLEAN EASY FADE INDIGO DRY - Kings Of Indigo

Selvage Denim

Selvage denim is a premium denim woven on traditional looms, creating tightly finished self-edges that prevent fraying. It is valued for its durability and the unique fading patterns it develops over time. To preserve its quality and appearance, treat it with care.

HOW TO CARE THIS DENIM

Washing
→ Wash as infrequently as possible to preserve the color and allow natural fading to develop
→ Turn the garment inside out before washing
→ Wash separately or with similar dark colors
→ Wash at a maximum of 30°C on a gentle cycle or wash in cold water
→ Use a mild liquid detergent
→ Do not use bleach or fabric softener
→ Do not overload the washing machine to minimize creasing and abrasion
Drying
→ Do not tumble dry, as high heat may cause excessive shrinkage and unnecessary wear
→ Air dry the garment by hanging it or laying it flat, away from direct sunlight
→ Reshape the garment while damp if needed
Ironing
→ Iron inside out on a medium heat setting if necessary
→ Steam can be used to remove wrinkles without excessive pressure

Cord Dewintery Brown

Corduroy with movement and memory. The ridges shift like cultivated soil, rich with layers and story. Woven from organic cotton for durability and warmth, yet gentle in feel. This is texture with purpose. Built to accompany you through changing seasons.

HOW TO CARE THIS FABRIC

Corduroy is a durable fabric with distinctive raised ridges (wales), but it benefits from gentle care to maintain its texture and appearance.

Washing
→ Turn the garment inside out before washing to reduce fading and protect the surface
→ Wash at a maximum of 30°C on a gentle or delicate cycle or wash in cold water
→ Use a mild detergent
→ Wash with similar colors to prevent color transfer
→ Do not use bleach, as it can damage the fabric and fade the color
Drying
→ Air dry whenever possible to help preserve the fabric's shape and texture
Ironing
→ Iron inside out on a low to medium heat setting
→ To avoid flattening the ridges, place a pressing cloth between the iron and the fabric, or steam the garment instead of pressing directly
General care
→ Avoid excessive rubbing or abrasion, which can wear down the raised ridges over time
→ Brush the fabric gently with a soft clothes brush to remove lint and restore the pile if needed

Flock Denim

Crafted from GOTS-certified organic cotton with a biodegradable flock finish inspired by natural textures. A soft, grounded surface that feels lived-in from the first touch. Designed with circular thinking, created to naturally return to the Earth when its journey ends.

HOW TO CARE THIS FABRIC

Velvety surface created by applying fine fibers (viscose) to the denim fabric. Because this finish is more delicate than regular denim, it requires gentle care.

Washing
→ Turn the garment inside out before washing to protect the flocked surface
→ Wash at a maximum of 30°C on a gentle or delicate cycle or wash in cold water
→ Use a mild liquid detergent
→ Do not use bleach or fabric softener, as they may damage the flocking.
→ Wash with similar soft fabrics and avoid garments with zippers, hooks, or rough hardware that could cause abrasion
→ Do not overload the washing machine to minimize friction
Drying
→ Do not tumble dry, as heat can damage the adhesive that holds the flocking in place
→ Air dry the garment, preferably hanging or laid flat, away from direct sunlight
→ Do not wring or twist the fabric
Ironing
→ Iron inside out on a low to medium heat setting
→ To avoid flattening the velvet parts, place a pressing cloth between the iron and the fabric, or steam the garment instead of pressing directly

Knits

Knitwear made from recycled and renewed fibers, designed for warmth and ease. Soft, responsible, and enduring. A second life given with care. These knits wrap you in comfort and make an impact you can feel, on the body, and on the planet

HOW TO CARE KNITWEAR

Knits to be kept soft, maintain its shape and prevent shrinking.

Washing
→ Wash at a maximum of 30°C on a gentle or delicate/wool cycle or wash in cold water
→ Use a detergent specifically designed for wool
→ Do not use bleach or fabric softener
Wash with similar colors
Drying
→ Do not tumble dry, as heat can cause the wool to shrink
→ Gently squeeze out excess water without wringing or twisting the garment
→ Lay the sweater flat on a clean towel to dry, reshaping it while damp
→ Keep it away from direct sunlight
Ironing
→ If needed, iron on a low heat setting with steam, or use a garment steamer
→ Place a pressing cloth between the iron and the fabric to protect the fibers
Storage
→ Fold the sweater instead of hanging it to help maintain its shape
→ Store it in a cool, dry place
→ If storing for an extended period, consider using natural moth protection, such as cedar or lavender