Denim Decoded: Your No-Nonsense Guide to KOI Fits

Finding the perfect pair of jeans should be easier than explaining why raw denim lovers refuse to wash their jeans for six months. Yet, with so many different fits out there—balloon, tapered, relaxed, flare, straight, slim...—it’s easy to feel like you need a denim PhD just to make a decision.

At Kings of Indigo, we keep things simple: timeless fits, premium craftsmanship, and sustainability at the core of every stitch. No fast fashion gimmicks, no trend-chasing. Just damn good denim that’s built to last.

So, whether you're into the sharp, tailored look of a tapered leg or the effortless flow of a loose flare, we’re breaking it all down for you—KOI style. Because when you invest in quality denim, you should know exactly what you're getting.

Ready to meet your denim soulmate? Let’s go!

1. Balloon Leg – The "I’m Cool Without Trying" Fit

Loose, roomy, and full of attitude, the balloon leg is made for people who appreciate comfort but love a bold silhouette. Think vintage-inspired shape, plenty of movement, and just the right amount of volume.

Perfect for Skaters, artists, and anyone who thinks regular jeans are too mainstream.

KOI Pick: LEYDA CHASE SUPER LIGHT MARBLE with added worker details such as knee patches, pocket details, and straps.

2. Flare Leg – The "I Was Born in the Wrong Decade" Fit

Mid-waisted, fitted at the thighs, and then boom—flare city from the knees down. Whether going full ’70s rockstar or adding a touch of drama to your everyday look, flare jeans are a guaranteed statement.

Perfect for: Dancing to Fleetwood Mac, wearing oversized sunglasses, and looking effortlessly cool.

KOI Pick: Our JANE HOLO BLUE BLACK WORN is made with 80% pre-consumer recycled cotton, 20% post-consumer recycled cotton and just the right amount of attitude.

3. Loose Flare Leg – The "I Want Retro, But Comfy" Fit

It's like a classic flare but with extra breathing room. The fit is relaxed throughout, so you still get that dramatic hem without the ultra-snug thigh squeeze.

Perfect for: Anyone who wants the freedom to move and groove.

KOI Pick: TIY PANELING made of 94% organic cotton, 6% post-consumer recycled cotton and crafted with denim paneling.

4. Loose Leg – The "I’m Too Chill for Tight Jeans" Fit

If the idea of squeezing into skinny jeans makes you break into a sweat, the loose leg is your best friend. A relaxed fit from top to bottom, giving you all-day comfort with zero restrictions.

Perfect for: Coffee drinkers who prefer oat milk, thrift shoppers, and people who value personal space.

KOI Pick: NOAH CHASE SUPER LIGHT MARBLE - Our first unisex jeans made of 100% organic cotton.

5. Loose Tapered Leg – The "Relaxed, But Put-Together" Fit

You love loose jeans, but you don’t want them to look like parachute pants. Enter the loose tapered leg—a roomy fit through the thighs that gradually narrows towards the ankle.

Perfect for: Anyone who wants comfort but still looks like they know how to dress.

KOI Pick: ALICE AMSTERDAM UNDYED with a non-stretch design, made to be worn forever (not just for a season).

6. Regular Leg – The "Classic for a Reason" Fit

Not too loose, not too slim—the Goldilocks of denim fits. Regular-leg jeans have been around forever for a reason, offering a timeless, easy-to-style silhouette that goes with literally anything.

Perfect for: People who don’t overcomplicate their denim choices.

KOI Pick: EMI STAY BLACK RINSE, because some things don’t need changing.

7. Relaxed Flare Leg – The "I Want Comfort AND Drama" Fit

A little bit loose, a little bit flared, and a whole lot of effortless cool. This is the laid-back cousin of the regular flare—same vintage vibes, but with more room to breathe.

Perfect for: Anyone who wants a statement jean without sacrificing comfort.

KOI Pick: JANE ALEX DARK WORN , made with earth-friendly fabrics and designed to last.

8. Slim Leg – The "Tailored, But Not Too Tight" Fit

Sleek, stylish, and perfectly in-between slim and straight. The slim leg hugs your shape without going full-on skinny, giving you a sharp, polished look that still feels relaxed.

Perfect for: People who appreciate a fitted silhouette but also like to move.

KOI Pick: CHARLES SANDER MID USED, crafted with sustainability in mind and built to last.

9. Slim Straight Leg – The "Fitted, But With Room" Fit

Take a slim fit, straighten it out just a bit, and you’ve got slim straight—a jean that offers a tailored look without being restrictive.

Perfect for: Anyone who likes structure without stiffness.

KOI Pick: JUNO MEDIUM JOURNEY MID USED, designed with low-impact materials for a high-impact wardrobe.

10. Straight Leg – The "I’m Not Chasing Trends" Fit

No flares, no tapering—just straight, clean lines from hip to hem. Straight-leg jeans are classic, easy to style, and will never go out of fashion.

Perfect for: People who appreciate a no-fuss, no-drama fit.

KOI Pick: INOE ATRIA SUPER LIGHT USED, built to last and designed with zero waste in mind.

11. Tapered Leg – The "Casual, But Polished" Fit

Relaxed at the top, slightly narrowed at the ankle—this fit is all about effortless structure. It gives you a modern, streamlined look while still being incredibly comfortable.

Perfect for: People who want a smart-casual vibe without trying too hard.

KOI Pick: ADDO ATRIA MID USED, made with responsible production and high-quality craftsmanship.

So, What’s Your KOI Fit?

• Want something ultra-comfy? Go for Loose Leg, Balloon Leg, or Relaxed Flare.
• Like a tailored look? Try Slim Leg, Slim Straight, or Tapered.
• Feeling nostalgic? Flare, Loose Flare, or Regular Leg will give you that throwback magic.
• Need a timeless go-to? Straight Leg or Regular Leg will never let you down.

At Kings of Indigo, we don’t just make jeans—we make denim that lasts. Sustainably sourced, ethically made, and designed to be worn for years, not just seasons.

Find your perfect fit today. Shop KOI denim HERE.