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Kings Of Indigo – Amsterdam Store

Hartenstraat 15, Amsterdam

Mitten im Herzen von Amsterdam ist unser KOI Brand Store mehr als nur ein Ort, um Jeans anzuprobieren – hier wird die Geschichte von Kings of Indigo lebendig. Ein Denim-Spielplatz, eine Repair-Station und ein Raum, um nachhaltigen Stil ganz direkt zu erleben. Komm vorbei, repariere deine Lieblingsjeans, entdecke Neues oder sprich bei einem Kaffee über Selvedge – willkommen. Hier bringen wir die KOI-Philosophie nach Hause.

What’s Inside?

Step into a space where indigo runs deep and sustainability isn’t a buzzword – it’s stitched into every seam.

This is the only place where you can try on the full KOI collection IRL, including exclusives, past-season gems, and more!

Need help? We’ve got you!

  • Free hemming service on any jeans you buy
  • Denim repairs and patch-ups (come scarred, leave strong)
  • 1:1 styling sessions if you wanna level up your fit game


Join Our Workshops

We host events, meetups, and make-your-own moments. Think: upcycling workshops, repair days, community hangs, and collabs with local legends.

PS: Follow us on Instagram for updates on the new collection, and workshop announcements.

Check out upcoming events here

Meet The Crew

This is the team you’ll meet when you walk through the door—ready with a compliment, a joke, or a cuffing tip (maybe all three).

We’re here to help you find jeans that actually fit, patch up the ones you love, or just chat about why indigo is the best colour (it is).

No pressure, no fuss—just good people who care about clothes, craftsmanship, and making you feel at home in the store.