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Start with fit. Our men's jeans range from slim and straight to tapered, loose and loose-tapered silhouettes. Then choose how you want the denim to feel, from structured rigid denim to more flexible constructions. The right pair is the one you'll keep reaching for.

Our loose and loose-tapered fits give more room through the leg. Sushan is our relaxed rigid fit, combining a roomier silhouette with the structure and character of rigid denim. Check out Sushan fit, our original relaxed rigid style.

Cotton is at the core of our denim. We prioritise materials including organic and recycled cotton, while exact fibre compositions vary between fabrics and washes. Each product page gives the material breakdown and relevant certification and production information.

Yes. Our Natural Stretch denim is constructed to provide flexibility and recovery without elastane. We also make rigid denim for a traditional non-stretch feel, alongside low-stretch and stretch options.

Rigid denim starts structured and develops with wear. Stretch denim provides more freedom of movement from the beginning, while low-stretch sits between the two. Natural Stretch offers another approach, providing flexibility without elastane. Choose based on how you want your jeans to feel in daily use.

Start with how much room you want through the seat and leg. Choose between slim, straight, tapered, loose and loose-tapered silhouettes, then consider rise, length and denim construction. Our Men's Fit Guide gives a closer comparison of individual fits.